Active People Survey Data
Sport Nottinghamshire has produced a wealth of information on sport in the county. Much of this data was first shown at our conference in December 07 and can now be downloaded. This includes information about funding for sport secured by the region, participation levels, volunteering levels, health statistics and school sport performance.
Sport England's website contains a large amount of information from each Active People Survey. Please click on the link below for more information.
For a breakdown on participation of individual sports follow the sport facts link to Sport England's website.
Market Segmentation
Sport
Sport Nottinghamshire commissioned further analysis of this work and have highlighted the distribution of these market segments around the county. Detailed maps can be found by following the appropriate links below.
Promoting Activity Toolkit
The Promoting Activity Toolkit has been designed to utilise the Active People Market Segmentation data by providing marketing messages that are specific to each section of the population. The toolkit helps with the design of publicity material for sport and physical activity sessions including photographs and links to the Change 4 Life national social marketing campaign. By using the maps above showing where the different segments are located across the county, marketing material can be produced for that segment using this toolkit. More information can be found on the Promoting Activity Toolkit website.